Hidden Outdoor Screening Campaign

Work on Camtasia

My work on Camtasia on Lucy Durham's Skills Development

Thoughts So Far

Hidden Meetup Concept (Extra Advertising)

Target Audience Feedback

Second Draft Poster

Print Work Images

Above are a selection of the images I can use for my print campaign, like my posters and film magazine cover. My inspiration came from The Purge, due to the similarity in genre and props I thought this would be helpful to use a similar style of image as their campaign as it has proves to be very successful. I chose to take my photographs in a studio, to make use of the specialist lighting to ensure a similar finish to The Purge. I have previously took test shots to give myself knowledge about the lighting so I could try to get it the same effect. Although my images have not yet been edited, I plan on giving them a worn speckled effect like this poster as it looks highly professional. 

Test shots for print work

 Above are a selection of test shots I used within the studio to test out the lighting and how it would look. I tried to adjust the lighting accordingly to how the photographs turned out. I wanted the photograph to partly shadow the face of my antagonist so I had a spotlight shining from the left hand side corner to give the desired effect. With these shots in the studio it helped me to know how to use the lighting to my advantage and give me knowledge for when I wanted to use the studio for my real print images.

Audience Feedback

draft poster

This is my first rough draft of my poster. I have used dafont.com for my fonts for it to be edgy and stand out. I chose to have a three colour palette of red, white and and black as this is classically a colour palette used within the horror genre. My image is placed to the right of the poster which follows the same convention as The Purge poster which is very similar to the film I am wishing to c

Font for Print Ideas

I have been looking in the horror section on dafont.com looking for interesting fonts for my poster and magazine cover. From my flat plans I know I want it to be bold and stand out and the variety I have above highlight this however looking at professional magazines and posters, not all are so overly dramatic, the subtle fonts stand out the most therefore I want to incorporate bold yet subtle. 

The two fonts below stood out to me and from asking my peers, they agreed that both of these texts are something they would expect to see on a horror magazine or poster. I think that the second text would be something I used for subtitles as it is clearer and I have seen work previously with a similar text which was a horror poster and it looked highly effective.

Initial Logo Design Flat Plan