Monday, 22 July 2013
Marketing Research Reflection and impact upon my ideas
After looking at the Hangover III marketing campaign, it has really helps to form an idea as to how to create a successful marketing campaign for my film. I know that with modern technology being an every-day part of a consumers life, what better way to use this as a form of advertisement. Hangover III have used social networking such as Twitter and Facebook as a platform for their audience, and this draws in their opinion and gives them exclusive information regarding the film. I feel due to my predicted target audience of young people, social networking would certainly be something I would use as a part of my campaign as this group of people predominantly use social networks most frequently and it could be a form of ''word of mouth'' advertising to enhance the hype about my film.
I also know that the conventional advertising is still a very strong and successful strategy with marketing a campaign, such as the trailer which tends to the the most important part to consumers as it give them the most information in relation to the film including genre, stars and plot, which done in the right way, can attract the audience to your film within them watching a small fragment of it.
I would also like to create my own online game for my campaign to create more hype and to make it more interactive for my target audience. If I was to create a horror campaign, I could have a game in which my audience has to help the protagonist escape the antagonist. An online something that has been very successful with the likes of Pottermore.
Another way to market my film would be for the stars to have public appearances on shows such as The Alan Carr Chatty Man Show, Johnathan Ross and could even appear on radio shows to promote the film. This would not only increase the profile of the stars of my campaign, it would create more of a hype around the film itself.
Marketing is growing more creative by the day as people are coming up with more inventive ways to grab the attention of the audience so I think I would have to think of something creative to promote my film.
I also know that the conventional advertising is still a very strong and successful strategy with marketing a campaign, such as the trailer which tends to the the most important part to consumers as it give them the most information in relation to the film including genre, stars and plot, which done in the right way, can attract the audience to your film within them watching a small fragment of it.
I would also like to create my own online game for my campaign to create more hype and to make it more interactive for my target audience. If I was to create a horror campaign, I could have a game in which my audience has to help the protagonist escape the antagonist. An online something that has been very successful with the likes of Pottermore.
Another way to market my film would be for the stars to have public appearances on shows such as The Alan Carr Chatty Man Show, Johnathan Ross and could even appear on radio shows to promote the film. This would not only increase the profile of the stars of my campaign, it would create more of a hype around the film itself.
Marketing is growing more creative by the day as people are coming up with more inventive ways to grab the attention of the audience so I think I would have to think of something creative to promote my film.
Skills Development Reflection
During the process of my skills development, looking at existing products and deconstructing them has really enabled me to think in a creative and realistic way about how I could create my campaign in an affective way with the resources available to me. With the American Pie themed trailer, I was pleasantly surprised with how it turned out as I had never filmed properly before however working in a group of people who have previously filmed was helpful and through discussion, I learnt which camera angles worked well for the mood I wanted to create. For example with the toilet scene, the pan of the floor to the bathroom leaves a sense of mystery to the audience, leaving them to create their own opinion before flipping it completely on its head, which adds humour as the outcome is unexpected.
Using the story board of the original trailer made it clearer to me which shots would be possible for me to film, given the location, props and actors and I fitted this to the resources I had, sticking with a similar theme and camera angles and shot types which I found to be interesting as I adapted the American Pie trailer. It was easier than I first imagined to create a similar trailer just based upon the shot types and made me realise that these are very important when developing a trailer and it can completely alter the effect it has on your audience. When filming, I found it to be a good idea to take several different shots of the scene but from a different angle. For example, a tracking shot from the front, back and side angles. I did this, firstly to see which looked the best and to have back-up extra shots if needed. The shots could also be used in different parts of the trailer if needed as a cross cut between scenes.
With a trailer, I have learnt that the scenes do not necessarily need to flow in a particular order, however they do need to be the most exciting and interesting parts of the film therefore with the amount of time given, they need to be relevantly short and precise. I feel like if I had the chance to film and edit my trailer again, I would shorten it and add a faster editing pace to keep the trailer interesting for the audience.
I would also research into more music soundtrack options if I could re-do the trailer as I feel I was pushed for time and made a quick instinctive decision in regards to the soundtrack and more thought and preparation should have been put into place. I would watch trailers of the same genre and note what style of music was playing and then made my decision.
With my magazine double page spread analysis of a trailer, picking out shots for the images was difficult as I felt I really needed to capture the essence of the film and give each character a shot within my images, however the fast nature of the genre, it was hard to include everything and keep continuity at the same time. This helped me to think more in depth about how my trailer will be in terms of its pace and number of characters. As I am thinking of creating a horror/thriller hybrid, it will be fast, jumpy and to the point therefore unlike The Place Beyond The Pines, the character development will be minimal and my trailer will focus more upon the plot and genre, rather than the promotion of stars which has been done due to the large amount of famous actors/actresses.
As I have previously created a DPS, I found using the software a lot easier than last time, therefore I saved time which benefitted me greatly. This allowed me to look at experimenting with the software more and I used a promotional image for The Place Beyond The Pines and using it as my background. I feel small things like this, and having more knowledge and understanding of the software will save me time when it comes to creating my magazine double page spread in the future, leaving me more time to create a more professional double page spread than before.
Brief
For my A2 Advanced Brief, I shall be producing a promotion package for a new film.
This will include:
This will include:
- A teaser trailer for the film
- A poster for the film
- A film magazine front cover, featuring the film.
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