The Conjuring had three different trailers, which all appeal to the same audience, however all have different purposes. One trailer in particular highlights that The Conjuring is ''based on the true story of the Warrens'' which gives the element of reality to the audience and another element of fear that events like the ones in the film could really exist. All of the trailers would have been released early on in the campaign as this is common with most horrors, and will be shown after watershed due to the nature of the genre. This is probably why the distribution of posters was minimal. 
The Conjuring's website contains trailers, images from the film and a detailed synopsis of the film itself. They display tweets on the website, which is a direct link to the social network in which the audience of the film can find out more about the film and give their opinion. The Conjuring has two main official twitter pages, one for updates on the film, the other retweets the audiences tweets, which helps them to feel involved completely in the whole film experience, even outside the cinema.
The Conjuring, although it comes under the genre of horror which you generally wouldn't associate with merchandise, this film has it. The products used as merchandise link in with the film narrative, such as the doll. This way of merchandise is also a way to carry the film on from the cinema, and can still be a way to advertise and promote the film campaign to others.
There is no mention of The Conjuring having an online game, so if I was able to, I would use a game in my campaign, as it allows the audience to live in the position of the protagonists and to view the narrative from their point of view.
I don't feel this film has a unique selling point, as it has a similar narrative to every other film in the horror genre. There is no main star in this film either, so there was no publicity surrounding this film such as radio appearances or TV appearances.
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