Possible Shot types

1) male protagonist looks in mirror at himself, breathing heavily, focusing straight ahead. 

2) make 

Being chased: final scene- close up of the couple holding hands whilst running, showing the engagement ring. 

 

Tracking shot of the couple being chased- long shot

 

Long shot, couple tripping and falling on the ground 

Point of view shot from couple- medium shot. Antagonist walks into view of the shot slowly and raises his index finger to his "lips" which are masked.

Female medium shot, in bathroom, looking in the mirror, shaking. She looks down at the hand.

Close up shot of the engagement ring on her finger as she touches and spins it about her finger.

Long shot (from stairs) the female hears the door bell ring

 

(Close up reaction shot?)

Long shot (from stairs) female walking towards the door to look who it is. Female walks slowly and hesitantly.

"Through the peephole" shot- a doorbell rings and from a high angle shot is the antagonist waving at the peephole.

 

Shot of the female protagonist on the other side of the door, holding her head, panicking

Shot of the female protagonist sliding down the door to sit down, head in hands, crying. 

 

Medium shot of the antagonist gloved hand suddenly shooting through the letter box in attempt to grab the female protagonist. 

Close up reaction shot of the female protagonists horrified face as she moved from the door.

Long shot of the female crawling through the living room

Point of view long shot - antagonist. Looking through a window at the female crawling through theliving room and knocking on the window three times

Shot from protagonist, low angle shot looking at window with antagonist knocking on the window.

Medium shot of the female protagonist- panicking, screaming but continuing to crawl away. 

Sofa at house- looking into garden, frightened couple huddle close together, close up shot. They see nothing however a knock at the window reveals the antagonist has not given up just yet. Fast pan to the antagonist as soon as the kicking on the glass door happens.

Extreme close up to the male protagonist as he sees the keys on the side, signifying an un-locked door.

Close up/ medium shot as the antagonist  reachs for the door handle, slowly pushing it down

Long shot of the male protagonist rushing for the door to try and stop the antagonist from entering their home

Further Prop Ideas

Further Prop Ideas:

As I am filming in a woods where my characters are supposedly having a picnic, I will have to find fitting props. This would include a picnic blanket which I already own, some food for the picnic which I will buy from a local supermarket and things such as cups which again, I will obtain from my own house to save costs.






 

To add to my plot, I have decided that my young couple will get engaged at the beginning of the sequence, and this will make them more likable to my target audience and it's more likely they will feel a sense if allegiance when those characters are place under threat. I will show the engagement in the beginning of the trailer, in the secluded romantic woodland, as this justifies their reason for being there. I will need an engagement style ring, which I could buy from a high street shop and keep my spending to a minimal. 

Flat Plan Comparison

Flat Plans

Trailer script

Shot List

StoryBoard Comparison

StoryBoards

Call Sheet

Model Release form

Reece Of Location

Potential Locations - Description	Is it suitable – how? Why? (Access, Lighting, Sound )	Additional  Comments / Observations
South Park	It is a public area, but will also be good for portraying a secluded location although it is not. The lighting will be very natural and will have natural ambient sound.	Filming here will depend on the weather, if there is bad weather it will not be suitable to film. I will also need to make sure not to include members of the public in my filming as I do not have their consent and it would not fit with the secluded location of my trailer.
42 Kingsbury Mews Darlington	This is my home; therefore there will be no restrictions in terms of when or where to film. I have complete access and could set up special lighting to enable good quality footage.	I will need to ensure that my house has no hazards before filming. I will also need to de- personalise my home in order for it to fit with my story line. This would involve removing photographs including myself and my family. This would also need doing as I would not have their permission to use their images in my trailer campaign.

Kingsbury Mews Darlington

 

South Park

Filming Location

Props

I  like the use of the mask with a suit. This would work to create mystery and to cover up the antagonists identity. Masking device is a convention used in horror trailers. I have already made some purchases of white masks from an art and crafts shop for £2.00. I have the means to access a suit if this is the costume I wish to  use in my trailer.

I also think the use of gloves would add to the black and white theme I have and would also disguise the indentity. I also feel it gives a sense of detachment from the antagonist, as they are almost being professional about what they plan on doing.



Another idea of mine was to use a black hoodie with the hood up, again, still doing the same job to mask the identity of the antagonist. This could also reflect the social anxiety in modern day culture surrounded with ''hoodies''.

This black dress would be for my protagonist, and it fits with my black and white theme. It is from Topshop, somewhere my target audience would most likely shop and it could be an outfit they could identify with as they would probably dress in a similar way. 

Again, this outfit is something from Topman, where my target audience would probably shop so they could identify with the protagonist wearing them. I could get these clothes from Topman, however to save costs, the actor playing my protagonist could supply some of his own clothes which are similar.

 

Planning My Synopsis

Synopsis for my film

My ideas are slightly different however I have some conventions, which will remain the same, regardless of which synopsis I choose to pursue. I plan on getting primary audience research on both ideas and to ask my audience, which they prefer, why and any improvements that could be made.

My first idea would be called Who’s There?

A group of young people gather at a suburban house in a working class area.  All is well, they are enjoying each others company on the weekend, playing board games and having a takeaway, much like any other group of friends. Until one knock at the door disrupts all of this normality. Jack goes to answer and looks through the peephole, and looking back is his worst nightmare. Stood on the other side of the door, stands a masked figure, stood rigid and still. ‘Knock Knock, Who’s There’ the masked menace cackles, before running away..

Moments later, the electricity shuts down, and somehow the masked figure returns, now within the house and on a mission to cause terror. Who will escape and who will be consumed by this monster? 



My second idea is The Figure In The Woods 


A couple are having a picnic in a quiet wooded area, however their romantic outing soon turns into something much more. Unknown to them, someone is lurking in the distance, watching and waiting for their time to pounce. This mystery figure causes complete chaos and mayhem to the couple, who is completely detached from their actions. Luckily the couple escape from the clutches of the menace, but this is short-lived as he is always there, watching and waiting for his chance to strike. 

Image Generation

Primary Audience Interviews -

Primary Audience Interviews- Lewis

I have interviewed my target audience and asked them various questions on campaigns such as You're Next and The Purge to see what they thought worked well within the campaigns. I wanted to get this information as it will help me when it comes to constructing my campaign and not what to do to appeal to them. 

Primary Audience Research

Take part in our online survey

I have created an online survey for my target audience to get their response on the horror genre, which I wish to create my campaign on. I have asked a variation of questions, including their age and gender in order to find out what age group want what from a horror trailer. I also thought I should ask them about their gender to see their feelings about what gender the protagonist should be. By finding this out, I can then work out which gender to have as my protagonist, which is something I was struggling with. I decided to ask about antagonist, however not to go into too much detail, as I have already conducted surveys about a masked antagonist which I found to be popular with my target audience as I asked them specifically. My target audience is 15-24 category which would be 50% male and 50% female of a working class background. I decided to ask about an antagonist although I have my idea, just to see if I got any surprising responses which could make me re-think my strategies for my antagonist plans.


All of the people I asked were within my target audience, which is very helpful for me as it will help me adapt my work completely around the answers I receive as they are coming directly from my target audience.

I asked the gender of my audience to see on the variation in results, such as asking about the gender of protagonists. 60% of those I asked were male, which fits quite well with the 50% ratio I wanted for my audience, although as there is more of a male based audience I may adapt my trailer to appeal to males more, by using a female protagonist.

Although it seemed like a basic and straight forward question, I felt it was one that should be asked if I was to take the information I received into consideration, my audience would need to enjoy and have knowledge about horror films.  

By asking what they would expect to find in a horror film, it helps me to consider what is considered a ''typical horror film'' and to try and incorporate this into my trailer, yet also try to do something which is individual to give myself a unique selling point.

Again, by asking the audiences expectation, it will allow me to meet their expectations, and aim to exceed them. I plan to incorporate these themes or something similar, however to add some extra attractive features. 

I have asked the audience favourite style of horror to find out which type is successful in order to help me with which idea I should pursue. I found that Paranormal Activity style was popular, so this is something I will consider in the creation of my trailer. 

This question has really helped me decide that it would appeal to the majority of my audience to have a female protagonist, to showcase Carol Clover's Final Girl Concept. I think a female would appeal to my audience as for males, the Laura Mulvey theory of ''to-be-looked-at-ness'' would attract them to watching a female. A female protagonist could also appeal to a female audience as due to their same gender, an allegiance could be formed throughout the trailer. As I am wanting to appeal to both genders quite equally, I think the choice to have a female protagonist would be a wise one. 

I was curious to find out what film they had previously watched, as it generally was a new film which had drawn their attention. I plan on looking at all of these films trailers in detail if I have not already to look how they are either similar or different and I could reflect upon how they have helped my research form.

This question was a very important one as it has directly helped to decide how long my trailer should be. I want to appeal to my target audience in the best way I can, therefore I will take on board the primary audience research, however will need to try and aim to the time length my examiner has given.

BBFC Opening Screen Card

Above is the official BBFC Opening Screen Card from The Evil Dead. Using photoshop I have re-created a BBFC Opening screen card for my film however I have adapted to the age rating I am using which is a 15. This is as the films I wish to re-create have a large target audience being 15-24 therefore I want to appeal and have my audience being 15 rather than an 18 which would isolate some of my audience.

Secondary Audience Research

You're Next














The majority of You're Next is aimed at 15-24 year olds, and is aimed for both genders evenly. As You're Next is the main trailer I have focused on therefore I wish to appeal to their audience. I will plan my trailer to appeal to their audience, therefore using the concept of Laura Mulvey's theory of ''to-be-looked-at-ness" so I would se a female protagonist to appeal to the males in connection to Mulvey's theory and it would also work as female viewers could have a sense of allegiance with them.
The social class is predominantly higher working class therefore I would most likely have protagonists to reflect this social class, again to give a sense of allegiance with the audience.

Paranormal Activity

Paranormal Activity has a similar target audience to You're Next however the range of age varies slightly as 30% of the audience are for 25-34 although the main audience of 55% are 15-24 so I will try and make my trailer appeal tot hem by using characters of a similar age so they can relate to them. The gender percentage is ever so slightly different to You're Next by 1% but the concept is still to appeal to both genders, by using characters of both genders.
40% of the audience are of higher working class, and this film may appeal to them due to the location being a modern house which the audience themselves would probably live in, which makes the film relatable to them which has given me ideas to film in a modern day house and in places in which the higher working class could easily identify.






The Women In Black











I was firstly surprised at the target audience for The Women In Black, however I then realised that the film is an adaptation to the literature novel and it is a classic gothic horror therefore the target audience will be older than I have previously expected. The main target audience in regards to gender is 60% male, and this could be due to the protagonist being a male and a lack of a female figure for the female audience to identify with. The Women In Black has global appeal in terms of its content and this reflects when it comes to the class of its audience, as it is quite wide spread and appeals to people of all classes.
Although I do not wish to appeal to an older audience, looking at the audience for it has helped me to decide how I want to plan my trailer.

Paranormal activity is a suitable age rating for which I want to appeal to. There are no actual scenes of blood or violence therefore it would fit in with that the BBFC said about