The majority of You're Next is aimed at 15-24 year olds, and is aimed for both genders evenly. As You're Next is the main trailer I have focused on therefore I wish to appeal to their audience. I will plan my trailer to appeal to their audience, therefore using the concept of Laura Mulvey's theory of ''to-be-looked-at-ness" so I would se a female protagonist to appeal to the males in connection to Mulvey's theory and it would also work as female viewers could have a sense of allegiance with them.
The social class is predominantly higher working class therefore I would most likely have protagonists to reflect this social class, again to give a sense of allegiance with the audience.
Paranormal Activity
Paranormal Activity has a similar target audience to You're Next however the range of age varies slightly as 30% of the audience are for 25-34 although the main audience of 55% are 15-24 so I will try and make my trailer appeal tot hem by using characters of a similar age so they can relate to them. The gender percentage is ever so slightly different to You're Next by 1% but the concept is still to appeal to both genders, by using characters of both genders.
40% of the audience are of higher working class, and this film may appeal to them due to the location being a modern house which the audience themselves would probably live in, which makes the film relatable to them which has given me ideas to film in a modern day house and in places in which the higher working class could easily identify.
The Women In Black
I was firstly surprised at the target audience for The Women In Black, however I then realised that the film is an adaptation to the literature novel and it is a classic gothic horror therefore the target audience will be older than I have previously expected. The main target audience in regards to gender is 60% male, and this could be due to the protagonist being a male and a lack of a female figure for the female audience to identify with. The Women In Black has global appeal in terms of its content and this reflects when it comes to the class of its audience, as it is quite wide spread and appeals to people of all classes.
Although I do not wish to appeal to an older audience, looking at the audience for it has helped me to decide how I want to plan my trailer.
Paranormal activity is a suitable age rating for which I want to appeal to. There are no actual scenes of blood or violence therefore it would fit in with that the BBFC said about
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