Question 2:How effective is the combination of your main product and ancillary texts?

"Hidden" - My main film poster

Film Focus Front Cover, featuring "Hidden"

I created a consistent campaign with a teaser trailer, film poster and film magazine front cover with the main sell-line applying to my film campaign.

I have established clear links between my campaign products. I have done so in various different ways, by consistently using the production company logo in my products so they are recognisable. I have not used them in my film magazine front cover as in real production it would be a separate institution creating the magazine, but the feature of my campaign on the cover would be mutually beneficial as the image is really bold and links in with the themed edition of Film Focus being a horror. This will also appeal to my audience which is 15-25 year olds predominantly, the colour scheme is a three colour palette of red, black and white, which again fits in with my poster and inter-titles of my trailer.

{INSERT SWATCHES HERE}

My logo of Hidden is consistent through-out, not only with the colour, but the font and this is a trademark of my campaign which is recognisable to my audience. I have used a slogan, which I have found in most horror films to work well if it is quick, catchy and in sync with the film title.

The Purge teaser poster

I also my film genre has slightly altered, I feel this still fits in with the concept of my film as it addresses the psychological element of my campaign, and questions who is there, a real person, or a figment of the protagonists imagination and mental unravelling.

I wanted to use the same image for both my poster and my magazine cover as this is consistent with the main professional campaign that inspired my own campaign which was The Purge. The same image was used on different variations of the posters, with a similar font and layout. After researching The Purge, and looking at poster variations online, it was unclear which posters were fan made but regardless, posters such as these gave me the idea to create another teaser poster, with a twist. I wanted to create something that was more than a typical film campaign, and given the extra time and resources, I would develop further. My concept is an out door viewing of my film, much like an American style parking outdoor pop up cinema, but with a twist. The staff working at the event would all be in character as the masks worn by the antagonist in my film campaign. My teaser poster was additional to my main poster therefore adding another level onto my campaign. The poster advertised not only the film campaign itself but enhanced the viewing experience for the audience, bringing the film to life to make it more realistic whilst viewing. If possible, I would again

Hidden Twitter Page

Another extra for the Purge marketing posters

I have made good use of the current use of social networking of a way to market and advertise my film campaign to my target audience, of whom are avid users of social network as I have established from previous primary and secondary audience research. A twitter page allows me to make my audience feel exclusive and to share sneak peaks and special competitions to create more hype and excitement around my campaign, so that this allows the campaign to grow, including using social networks to establish a firmer grip with the target audience.


Where would you find my campaign?

Telephone Box Advertisment

Trailer: 

Hidden Twitter Page

My trailer is designed to be slightly ambiguous and intriguing. It is aimed to fans of the horror genre, but very much trying to in force realism within it, as it could suggest so many things about the protagonist and antagonist, that it is very much a psychological trailer. This is why it is a hybrid of the two genres, which gives a wider appeal, to those who like horror and also psychological films, but combined, the two genres work well together. This is why I would show my trailer within the advertisements of both horror and psychological films. With the established interest of these splices of genre, it would appeal to them automatically.

Magazine Cover:
Due to this element of this campaign being mutually beneficial for both the magazine and my campaign, it would be in most news agents and off licenses.
Rather than creating a horror focused magazine, which would greatly appeal to my target audience, I wanted to create a generalised magazine which would have wider



Poster: 

My main poster is very adaptable, and could be adjusted in size to appear in all various types of typical0740...3
advertising locations such as bus stops, buses, billboard and phone boxes. I have created mock ups for these forms of advertisment

Tube Advertisment

Bus Advertisment

Genre

I have attempted to create a concrete portrayal of the horror genre within my campaign, such as dark colour palettes with red to connote danger and panic. I tried to keep the pyschological aspect of my campaign tied in with the trailer rather than the whole campaign as I thought this would be best represented through a trailer rather than a poster. By keeping my poster simple, it appeals to a wider audience. I have chosen the language in my campaign carefully to imply a paranoia within the narrative of my campaign, by using an interrogative for my slogan to suggest and re-inforce paranoia.

Evaluation Question 1: In what ways do your media products use develop or challenge conventions of real media products?

MY TRAILER ANALYSIS WILL BE UPLOADED ON MONDAY, AS I HAD TO LEAVE AS COLLEGE WAS CLOSING AND COULDN'T RENDER IT IN TIME. AL SAID THIS WAS FINE.

 


As my trailer changed throughout the time, therefore there wasn't a specific trailer I revolved my trailer around. I did however watch a variety of trailers, such as The Women in Black, The Purge, You're Next and Devoured. I did also decide to challenge forms and conventions in terms of the soundtrack.

Whilst incorporating distorted psychological non-diegetic soundtrack, I juxtaposed a piano soundtrack into the beginning of the trailer. From watching You're Next and The Purge, both trailers begin with equilibrium and then dramatically turn to sudden disequilibrium, which is communicated through the sound scape, mise-en-scene and cinematography. In You're Next, the contrapuntal and ironic soundtrack of perfect day is playing through the disequilibrium, which very much challenges the conventions of psychological horror, however it is that which makes it creepy and almost comedic in a sense, that for the protagonists, its clearly not a perfect day. I wanted to use  slightly contrapuntal non diegetic sound, but I did it in a more subtle way, having it in the background during the disequilibrum.

Within this scene of Devoured, although not identical, the same soft piano style is present.  The scenes, although are completely different, hold the same purpose. They ease the audience in, before disequibrium strikes. I decided that the scene should be something normal, from every day life, which would give the appearance of equilibrium, however I had ideas when it came to the kettle and its connotations.
To me, I used the kettle to symbolise the building climax of the protagonists anxiety, suggesting that soon she would boil over, hence the repetition of the shot in numerous parts of the trailer. I also did this with the ticking clock shot, as it would unnerve the audience, creating suspense.

I also mirrored another shot from devoured, which was the door slamming scene. In devoured, the door slam happens within the first minute, which is one of the horror signifiers. Within my trailer, the door slam is included in the montage towards the end of the trailer. As I had limitations with location and technologies, i found it harder to create suspense through mise-en-scene like in devoured, therefore the door slam is one of my more shocking shots.

The mask.

My main inspiration from professional texts was the costume of the antagonist. After seeing the poster for the purge at a bus stop, it was when i realised I wanted an antagonist who was anonymous. This way, the crimes or things they did were more terrifying as you can't put an identity to them. Although my genre changed,  I wanted to make sure my mask was original to other real texts, so went to an arts and crafts shop and got this which was completely different to anything I had seen in a professional campaign.

Unlike most of the trailers I watched, my trailer only featured two characters. This was due to re-filming my trailer after the rough cut, and a change in my concept. Although I challenged a convention,
Within this shot, we can see  a still fromThe Women In Black, where the protagonist is looking down from a window, and moments later the monstrous other appears behind his shoulder. Although this shot does not conform to the conventions of of a psychological horror, as a high angle shot would traditionally be used for a protagonist to suggest anxiety, I used it as the framing of the shot symbolises entrapment psychologically of the protagonist.

I decided to set the filming location in a home. It was easy to film in my own home and had complete freedom to use it in any way I liked. All of the trailers I analysed and deconstructed were either set, or had scenes without a house hold. This symbolises the invasion of the safe zone, and therefore creating an anxio-genic atmosphere. In this way, I conformed with the conventions which would be expected, and due to the genre hybrid, the invasion of the home was important, especially to tune into the psychological element.

Extra Poster

Final Products

Rough Cut Two