Question 2:How effective is the combination of your main product and ancillary texts?

"Hidden" - My main film poster

Film Focus Front Cover, featuring "Hidden"

I created a consistent campaign with a teaser trailer, film poster and film magazine front cover with the main sell-line applying to my film campaign.

I have established clear links between my campaign products. I have done so in various different ways, by consistently using the production company logo in my products so they are recognisable. I have not used them in my film magazine front cover as in real production it would be a separate institution creating the magazine, but the feature of my campaign on the cover would be mutually beneficial as the image is really bold and links in with the themed edition of Film Focus being a horror. This will also appeal to my audience which is 15-25 year olds predominantly, the colour scheme is a three colour palette of red, black and white, which again fits in with my poster and inter-titles of my trailer.

{INSERT SWATCHES HERE}

My logo of Hidden is consistent through-out, not only with the colour, but the font and this is a trademark of my campaign which is recognisable to my audience. I have used a slogan, which I have found in most horror films to work well if it is quick, catchy and in sync with the film title.

The Purge teaser poster

I also my film genre has slightly altered, I feel this still fits in with the concept of my film as it addresses the psychological element of my campaign, and questions who is there, a real person, or a figment of the protagonists imagination and mental unravelling.

I wanted to use the same image for both my poster and my magazine cover as this is consistent with the main professional campaign that inspired my own campaign which was The Purge. The same image was used on different variations of the posters, with a similar font and layout. After researching The Purge, and looking at poster variations online, it was unclear which posters were fan made but regardless, posters such as these gave me the idea to create another teaser poster, with a twist. I wanted to create something that was more than a typical film campaign, and given the extra time and resources, I would develop further. My concept is an out door viewing of my film, much like an American style parking outdoor pop up cinema, but with a twist. The staff working at the event would all be in character as the masks worn by the antagonist in my film campaign. My teaser poster was additional to my main poster therefore adding another level onto my campaign. The poster advertised not only the film campaign itself but enhanced the viewing experience for the audience, bringing the film to life to make it more realistic whilst viewing. If possible, I would again

Hidden Twitter Page

Another extra for the Purge marketing posters

I have made good use of the current use of social networking of a way to market and advertise my film campaign to my target audience, of whom are avid users of social network as I have established from previous primary and secondary audience research. A twitter page allows me to make my audience feel exclusive and to share sneak peaks and special competitions to create more hype and excitement around my campaign, so that this allows the campaign to grow, including using social networks to establish a firmer grip with the target audience.


Where would you find my campaign?

Telephone Box Advertisment

Trailer: 

Hidden Twitter Page

My trailer is designed to be slightly ambiguous and intriguing. It is aimed to fans of the horror genre, but very much trying to in force realism within it, as it could suggest so many things about the protagonist and antagonist, that it is very much a psychological trailer. This is why it is a hybrid of the two genres, which gives a wider appeal, to those who like horror and also psychological films, but combined, the two genres work well together. This is why I would show my trailer within the advertisements of both horror and psychological films. With the established interest of these splices of genre, it would appeal to them automatically.

Magazine Cover:
Due to this element of this campaign being mutually beneficial for both the magazine and my campaign, it would be in most news agents and off licenses.
Rather than creating a horror focused magazine, which would greatly appeal to my target audience, I wanted to create a generalised magazine which would have wider



Poster: 

My main poster is very adaptable, and could be adjusted in size to appear in all various types of typical0740...3
advertising locations such as bus stops, buses, billboard and phone boxes. I have created mock ups for these forms of advertisment

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Bus Advertisment

Genre

I have attempted to create a concrete portrayal of the horror genre within my campaign, such as dark colour palettes with red to connote danger and panic. I tried to keep the pyschological aspect of my campaign tied in with the trailer rather than the whole campaign as I thought this would be best represented through a trailer rather than a poster. By keeping my poster simple, it appeals to a wider audience. I have chosen the language in my campaign carefully to imply a paranoia within the narrative of my campaign, by using an interrogative for my slogan to suggest and re-inforce paranoia.